About
About
Zelig combines decades of luxury fashion heritage with five years of dedicated AI development. Leveraging our extensive retail knowledge, Zelig has reinvented the digital shopping experience for the Age of Intelligence, transforming conventional E Commerce into a seamless AI Commerce journey.
By merging real-world retail expertise with advanced machine learning, we have built the industry’s only end-to-end AI platform - setting a new global standard for a curated and predictive shopping experience.
Zelig combines decades of luxury fashion heritage with five years of dedicated AI development. Leveraging our extensive retail knowledge, Zelig has reinvented the digital shopping experience for the Age of Intelligence, transforming conventional E Commerce into a seamless AI Commerce journey.
By merging real-world retail expertise with advanced machine learning, we have built the industry’s only end-to-end AI platform - setting a new global standard for a curated and predictive shopping experience.
Management
Founders
Sandy Sholl
Sandy Sholl
Founder, CEO, and Chief Product Officer
Sandy Sholl is the Founder of Zelig, where she is transforming the retail landscape by pioneering the industry's first end-to-end AI Commerce platform. In addition to her role at Zelig, she is the Chairperson of MadaLuxe Group and a strategic investor through MadaLuxe Ventures and SLS Journey. Deeply committed to her philanthropic mission, Sandy chairs the Sholl-Freede Foundation, where she champions global education and children's welfare initiatives.
Founder, CEO, and Chief Product Officer
Sandy Sholl is the Founder of Zelig, where she is transforming the retail landscape by pioneering the industry's first end-to-end AI Commerce platform. In addition to her role at Zelig, she is the Chairperson of MadaLuxe Group and a strategic investor through MadaLuxe Ventures and SLS Journey. Deeply committed to her philanthropic mission, Sandy chairs the Sholl-Freede Foundation, where she champions global education and children's welfare initiatives.
Adam Freede
Co-Founder
Seasoned investor Adam Freede co-founded MadaLuxe with Sandy Sholl, building it into a preeminent luxury company through operational excellence and a culture of community. A Goizueta Business School alumnus, Adam extends his influence beyond business as Co-Chair of The Sholl-Freede Foundation and as an owner and board member of the Los Angeles Football Club.
Co-Founder
Seasoned investor Adam Freede co-founded MadaLuxe with Sandy Sholl, building it into a preeminent luxury company through operational excellence and a culture of community. A Goizueta Business School alumnus, Adam extends his influence beyond business as Co-Chair of The Sholl-Freede Foundation and as an owner and board member of the Los Angeles Football Club.
Tom Kennedy
Interim President
Ryan Cahill
Chief Revenue Officer
Ryan Cahill
Chief Revenue Officer
Dan Shao
VP AI/ML and Engineering
Advisors
Julie Wainright
Founder, E Commerce Entrepreneur, The Real Real
Founder, E Commerce Entrepreneur,
The Real Real
Michelle Lee
AI Transformation and Policy Leader, AWS
Mike Karanikolas
Co-Founder, Co-CEO and Director, Revolve
Jeff Hechtman
Founding CEO and Philanthropist, Hilco Global
Veronica Grazer
Marketing Expert, Social Entrepreneurship, SBE
Kirk Posmantur
Founder & Serial Entrepreneur, Axcess Worldwide