About
Zelig combines decades of luxury fashion heritage with five years of dedicated AI development. Leveraging our extensive retail knowledge, Zelig has reinvented the digital shopping experience for the Age of Intelligence, transforming conventional E Commerce into a seamless AI Commerce journey.
By merging real-world retail expertise with advanced machine learning, we have built the industry's only end-to-end AI platform - setting a new global standard for a curated and predictive shopping experience.
Management
Founders
Sandy Sholl
Founder, CEO, and Chief Product Officer
Founder, CEO, and Chief Product Officer
Sandy Sholl is the Founder of Zelig, where she is transforming the retail landscape by pioneering the industry's first end-to-end AI Commerce platform. In addition to her role at Zelig, she is the Chairperson of MadaLuxe Group and a strategic investor through MadaLuxe Ventures and SLS Journey. Deeply committed to her philanthropic mission, Sandy chairs The Sholl-Freede Foundation, where she champions global education and children's welfare initiatives.
Sandy Sholl is the Founder of Zelig, where she is transforming the retail landscape by pioneering the industry's first end-to-end AI Commerce platform. In addition to her role at Zelig, she is the Chairperson of MadaLuxe Group and a strategic investor through MadaLuxe Ventures and SLS Journey. Deeply committed to her philanthropic mission, Sandy chairs The Sholl-Freede Foundation, where she champions global education and children's welfare initiatives.
Adam Freede
Co-Founder
Seasoned investor Adam Freede co-founded MadaLuxe with Sandy Sholl, building it into a preeminent luxury company through operation excellence and a culture of community. A Goizueta Business School alumnus, Adam extends his influence beyond business as Co-Chair of The Sholl Freede Foundation and as an owner and board member of the Los Angeles Football Club.
Adam Freede
Co-Founder
Seasoned investor Adam Freede co-founded MadaLuxe with Sandy Sholl, building it into a preeminent luxury company through operation excellence and a culture of community. A Goizueta Business School alumnus, Adam extends his influence beyond business as Co-Chair of The Sholl Freede Foundation and as an owner and board member of the Los Angeles Football Club.
Advisors
Julie Wainright
Julie Wainright
Founder, E Commerce Entreprenuer, The Real Real
Founder, E Commerce Entreprenuer, The Real Real
Michelle Lee
Michelle Lee
AI Transformation and Policy Leader, AWS
AI Transformation and Policy Leader, AWS
Mike Karanikolas
Mike Karanikolas
Co-Founder, Co-CEO and Director, REVOLVE
Co-Founder, Co-CEO and Director, REVOLVE
Jeff Hechtman
Jeff Hechtman
Founding CEO and Philanthropist, Hilco Global
Founding CEO and Philanthropist, Hilco Global
Veronica Grazer
Veronica Grazer
Marketing Expert, Social Entrepreneurship, SBE
Marketing Expert, Social Entrepreneurship, SBE
Kirk Posmantur
Kirk Posmantur
Founder & Serial Entrepreneur, Axcess Worldwide
Founder & Serial Entrepreneur, Axcess Worldwide
Team
Tom Kennedy
Tom Kennedy
Interim President
Interim President
Dave Canfield
Dave Canfield
Head of Strategy & Partnerships
Head of Strategy & Partnerships
Dan Shao
Dan Shao
VP AI/ML and Engineering
VP AI/ML and Engineering
Effortless Style, Anytime.
© 2026 All Rights Reserved. Contents Confidential and Proprietary. When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.
Effortless Style, Anytime.
© 2026 All Rights Reserved. Contents Confidential and Proprietary. When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.
Effortless Style, Anytime.
© 2026 All Rights Reserved. Contents Confidential and Proprietary. When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.