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About

Zelig combines decades of luxury fashion heritage with five years of dedicated AI development. Leveraging our extensive retail knowledge, Zelig has reinvented the digital shopping experience for the Age of Intelligence, transforming conventional E Commerce into a seamless AI Commerce journey.


By merging real-world retail expertise with advanced machine learning, we have built the industry's only end-to-end AI platform - setting a new global standard for a curated and predictive shopping experience.

Management

Founders

Sandy Sholl

Founder, CEO, and Chief Product Officer

Founder, CEO, and Chief Product Officer

Sandy Sholl is the Founder of Zelig, where she is transforming the retail landscape by pioneering the industry's first end-to-end AI Commerce platform. In addition to her role at Zelig, she is the Chairperson of MadaLuxe Group and a strategic investor through MadaLuxe Ventures and SLS Journey. Deeply committed to her philanthropic mission, Sandy chairs The Sholl-Freede Foundation, where she champions global education and children's welfare initiatives.

Sandy Sholl is the Founder of Zelig, where she is transforming the retail landscape by pioneering the industry's first end-to-end AI Commerce platform. In addition to her role at Zelig, she is the Chairperson of MadaLuxe Group and a strategic investor through MadaLuxe Ventures and SLS Journey. Deeply committed to her philanthropic mission, Sandy chairs The Sholl-Freede Foundation, where she champions global education and children's welfare initiatives.

Adam Freede

Co-Founder

Seasoned investor Adam Freede co-founded MadaLuxe with Sandy Sholl, building it into a preeminent luxury company through operation excellence and a culture of community. A Goizueta Business School alumnus, Adam extends his influence beyond business as Co-Chair of The Sholl Freede Foundation and as an owner and board member of the Los Angeles Football Club.

Adam Freede

Co-Founder

Seasoned investor Adam Freede co-founded MadaLuxe with Sandy Sholl, building it into a preeminent luxury company through operation excellence and a culture of community. A Goizueta Business School alumnus, Adam extends his influence beyond business as Co-Chair of The Sholl Freede Foundation and as an owner and board member of the Los Angeles Football Club.

Advisors

Julie Wainright

Julie Wainright

Founder, E Commerce Entreprenuer, The Real Real

Founder, E Commerce Entreprenuer, The Real Real

Michelle Lee

Michelle Lee

AI Transformation and Policy Leader, AWS

AI Transformation and Policy Leader, AWS

Mike Karanikolas

Mike Karanikolas

Co-Founder, Co-CEO and Director, REVOLVE

Co-Founder, Co-CEO and Director, REVOLVE

Jeff Hechtman

Jeff Hechtman

Founding CEO and Philanthropist, Hilco Global

Founding CEO and Philanthropist, Hilco Global

Veronica Grazer

Veronica Grazer

Marketing Expert, Social Entrepreneurship, SBE

Marketing Expert, Social Entrepreneurship, SBE

Kirk Posmantur

Kirk Posmantur

Founder & Serial Entrepreneur, Axcess Worldwide

Founder & Serial Entrepreneur, Axcess Worldwide

Team

Tom Kennedy

Tom Kennedy

Interim President


Interim President


Dave Canfield

Dave Canfield

Head of Strategy & Partnerships

Head of Strategy & Partnerships

Dan Shao

Dan Shao

VP AI/ML and Engineering


VP AI/ML and Engineering