A new AI Fashion platform
where brands are in charge.
A new AI Fashion platform where brands are in charge.
⦿ About
⦿ About
A B2B Platform That Drives Multi-Item Conversion.
Zelig transforms product browsing into real-time outfit building, unlocking higher AOV and long-term customer retention.
A B2B Platform That Drives Multi-Item Conversion.
Zelig transforms product browsing into real-time outfit building, unlocking higher AOV and long-term customer retention.
⦿ How it Works
⦿ How it Works
Build-A-Look in real time. Instantly mix and match outfits and accessories directly on the product page.
Style
AI-curated outfit suggestions inspired by fashion insiders. Ready to build.
Mix & Match
Build-A-Look in real time. Swap pieces seamlessly to create a complete outfit.
Mix & Match
Build-A-Look in real time. Swap pieces seamlessly to create a complete outfit.
Save
Save your favorite outfits in a digital closet to enable more personalized shopping experiences.
Share
Show the look. Get feedback. Inspire others.
⦿ Why Zelig
⦿ Why Zelig
Fashion-First. Commerce-Driven.
We start with style, and use AI to turn inspiration into measurable results.
Built for Omnichannel.
One styling experience across all. Seamless, consistent, and conversion-ready.
Designed for Retention.
Outfit creation transforms engagement into retention.
⦿ Our Team
⦿ Our Team
Sandy Sholl
CEO & Founder, ZELIG
Sandy Sholl is the visionary force behind Zelig, driven by a deep love for fashion and a relentless pursuit of innovation. As a longtime luxury retail expert, she saw how digital shopping had lost its artistry and emotional connection. She founded Zelig to redefine how shoppers discover, engage with, and create fashion in an omnichannel world.
With decades of expertise in luxury retail and consumer innovation, Sandy co-founded MadaLuxe Group in 2010, building it into a global leader in luxury distribution. She also launched MadaLuxe Ventures and SLS Journey, investment funds fueling the next generation of tech-driven consumer experiences.
Beyond business, Sandy is dedicated to philanthropy, focusing on combating antisemitism and supporting global humanitarian efforts through the Sholl-Freede Foundation.
Under her leadership, Zelig is bridging the gap between AI, retail, and human expression, ushering in a new era of immersive and intuitive fashion engagement.
Adam Freede, a seasoned investor, excels in crafting operational strategies that transform businesses into enduring high-growth companies. His passion for luxury led him to co-found MadaLuxe alongside his business partner, Sandy Sholl. With a steadfast commitment to his team, Adam has fostered a culture of excellence and community, driving growth across the MadaLuxe portfolio. Under Adam’s leadership, MadaLuxe has emerged as a preeminent luxury company, featuring an exclusive collection of prestigious brands.
A proud alumnus of the Goizueta Business School at Emory University, Adam's influence also extends to his roles as a board member for various organizations, spanning philanthropies, consumer packaged goods, and circular fashion companies. As the Co-Chair and Co-Founder of his family's foundation, The Sholl-Freede Foundation, Adam remains dedicated to philanthropic endeavors. Additionally, he serves as both an owner and board member of the Los Angeles Football Club in Major League Soccer.
Michelle Lee
Advisor
Adam Freede
Co-Founder
Michelle is the CEO and founder of Obsidian strategies and a former tech executive at Amazon and Google. She also served as Under Secretary of Commerce & Director of the U.S. Patent and Trademark Office.
Kirk Posmantur
Advisor
Sandy Sholl
CEO & Founder, ZELIG
Sandy Sholl is the visionary force behind Zelig, driven by a deep love for fashion and a relentless pursuit of innovation. As a longtime luxury retail expert, she saw how digital shopping had lost its artistry and emotional connection. She founded Zelig to redefine how shoppers discover, engage with, and create fashion in an omnichannel world.
With decades of expertise in luxury retail and consumer innovation, Sandy co-founded MadaLuxe Group in 2010, building it into a global leader in luxury distribution. She also launched MadaLuxe Ventures and SLS Journey, investment funds fueling the next generation of tech-driven consumer experiences.
Beyond business, Sandy is dedicated to philanthropy, focusing on combating antisemitism and supporting global humanitarian efforts through the Sholl-Freede Foundation.
Under her leadership, Zelig is bridging the gap between AI, retail, and human expression, ushering in a new era of immersive and intuitive fashion engagement.
Adam Freede
Co-Founder, ZELIG
Adam Freede, a seasoned investor, excels in crafting operational strategies that transform businesses into enduring high-growth companies. His passion for luxury led him to co-found MadaLuxe alongside his business partner, Sandy Sholl. With a steadfast commitment to his team, Adam has fostered a culture of excellence and community, driving growth across the MadaLuxe portfolio. Under Adam’s leadership, MadaLuxe has emerged as a preeminent luxury company, featuring an exclusive collection of prestigious brands.
A proud alumnus of the Goizueta Business School at Emory University, Adam's influence also extends to his roles as a board member for various organizations, spanning philanthropies, consumer packaged goods, and circular fashion companies. As the Co-Chair and Co-Founder of his family's foundation, The Sholl-Freede Foundation, Adam remains dedicated to philanthropic endeavors. Additionally, he serves as both an owner and board member of the Los Angeles Football Club in Major League Soccer.
Michelle Lee
Advisor
Michelle is the CEO and founder of Obsidian strategies and a former tech executive at Amazon and Google. She also served as Under Secretary of Commerce & Director of the U.S. Patent and Trademark Office.
Michelle is the CEO and founder of Obsidian strategies and a former tech executive at Amazon and Google. She also served as Under Secretary of Commerce & Director of the U.S. Patent and Trademark Office.
Kirk
Posmantur
Advisor
Kirk is the Founder & CEO of Axcess Worldwide, and Chief Partnership Officer at 25Madison. He is a serial entrepreneur, venture capitalist, and philanthropist.
Kirk is the Founder & CEO of Axcess Worldwide, and Chief Partnership Officer at 25Madison. He is a serial entrepreneur, venture capitalist, and philanthropist.
Jeffrey Hecktman
Advisor
Jeff is the Executive Chairman, CEO, and Founder of Hilco Global. He is also member of the Secured Finance Network, the Turnaround Management Association, and the Association of Corporate Development.
Jeffrey Hecktman
Advisor
Jeff is the Executive Chairman, CEO, and Founder of Hilco Global. He is also member of the Secured Finance Network, the Turnaround Management Association, and the Association of Corporate Development.
Kirk is the Founder & CEO of Axcess Worldwide, and Chief Partnership Officer at 25Madison. He is a serial entrepreneur, venture capitalist, and philanthropist.
Jeffrey Hecktman
Advisor
Jeff is the Executive Chairman, CEO, and Founder of Hilco Global. He is also member of the Secured Finance Network, the Turnaround Management Association, and the Association of Corporate Development.
⦿ Press
⦿ Press
Off the presses, into your closet.
Sandy Sholl’s Next Act: How Zelig Is Teaching AI The Rules Of Fashion
Revolve Prompts Easy Outfitting Through Zelig Technology
Fashion is still trying to recreate the Clueless closet. Can AI help?
“Sholl and Freede privately funded Zelig for the past three years, however, now they announce $15 million in Series A funding that values the pre-revenue company at $100 million.”
-Tech Crunch
Effortless Style, Anytime.
Partner with Zelig: info@zelig.com
© 2025 All Rights Reserved. Contents Confidential & Proprietary.
A new AI Fashion platform
where brands are in charge.
⦿ About
A B2B Platform That Drives Multi-Item Conversion.
Zelig transforms product browsing into real-time outfit building, unlocking higher AOV and long-term customer retention.
A B2B Platform That Drives Multi-Item Conversion.
Zelig transforms product browsing into real-time outfit building, unlocking higher AOV and long-term customer retention.
⦿ How it Works
Build-A-Look in real time. Instantly mix and match outfits and accessories directly on the product page.
Style
AI-curated outfit suggestions inspired by fashion insiders. Ready to build.
Mix & Match
Build-A-Look in real time. Swap pieces seamlessly to create a complete outfit.
Save
Save your favorite outfits in a digital closet to enable more personalized shopping experiences.
Share
Show the look. Get feedback. Inspire others.
⦿ Why Zelig
Fashion-First. Commerce-Driven.
We start with style, and use AI to turn inspiration into measurable results.
Built for Omnichannel.
One styling experience across all. Seamless, consistent, and conversion-ready.
Designed for Retention.
We foster deeper emotional connections between shoppers and the brands they love.
⦿ Our Team
Sandy Sholl
CEO & Founder, ZELIG
Sandy Sholl is the visionary force behind Zelig, driven by a deep love for fashion and a relentless pursuit of innovation. As a longtime luxury retail expert, she saw how digital shopping had lost its artistry and emotional connection. She founded Zelig to redefine how shoppers discover, engage with, and create fashion in an omnichannel world.
With decades of expertise in luxury retail and consumer innovation, Sandy co-founded MadaLuxe Group in 2010, building it into a global leader in luxury distribution. She also launched MadaLuxe Ventures and SLS Journey, investment funds fueling the next generation of tech-driven consumer experiences.
Beyond business, Sandy is dedicated to philanthropy, focusing on combating antisemitism and supporting global humanitarian efforts through the Sholl-Freede Foundation.
Under her leadership, Zelig is bridging the gap between AI, retail, and human expression, ushering in a new era of immersive and intuitive fashion engagement.
Adam Freede, a seasoned investor, excels in crafting operational strategies that transform businesses into enduring high-growth companies. His passion for luxury led him to co-found MadaLuxe alongside his business partner, Sandy Sholl. With a steadfast commitment to his team, Adam has fostered a culture of excellence and community, driving growth across the MadaLuxe portfolio. Under Adam’s leadership, MadaLuxe has emerged as a preeminent luxury company, featuring an exclusive collection of prestigious brands.
A proud alumnus of the Goizueta Business School at Emory University, Adam's influence also extends to his roles as a board member for various organizations, spanning philanthropies, consumer packaged goods, and circular fashion companies. As the Co-Chair and Co-Founder of his family's foundation, The Sholl-Freede Foundation, Adam remains dedicated to philanthropic endeavors. Additionally, he serves as both an owner and board member of the Los Angeles Football Club in Major League Soccer.
Michelle Lee
Advisor
Adam Freede
Co-Founder
Michelle is the CEO and founder of Obsidian strategies and a former tech executive at Amazon and Google. She also served as Under Secretary of Commerce & Director of the U.S. Patent and Trademark Office.
Kirk Posmantur
Advisor
Sandy Sholl
CEO & Founder, ZELIG
Sandy Sholl is the visionary force behind Zelig, driven by a deep love for fashion and a relentless pursuit of innovation. As a longtime luxury retail expert, she saw how digital shopping had lost its artistry and emotional connection. She founded Zelig to redefine how shoppers discover, engage with, and create fashion in an omnichannel world.
With decades of expertise in luxury retail and consumer innovation, Sandy co-founded MadaLuxe Group in 2010, building it into a global leader in luxury distribution. She also launched MadaLuxe Ventures and SLS Journey, investment funds fueling the next generation of tech-driven consumer experiences.
Beyond business, Sandy is dedicated to philanthropy, focusing on combating antisemitism and supporting global humanitarian efforts through the Sholl-Freede Foundation.
Under her leadership, Zelig is bridging the gap between AI, retail, and human expression, ushering in a new era of immersive and intuitive fashion engagement.
Adam Freede
Co-Founder, ZELIG
Adam Freede, a seasoned investor, excels in crafting operational strategies that transform businesses into enduring high-growth companies. His passion for luxury led him to co-found MadaLuxe alongside his business partner, Sandy Sholl. With a steadfast commitment to his team, Adam has fostered a culture of excellence and community, driving growth across the MadaLuxe portfolio. Under Adam’s leadership, MadaLuxe has emerged as a preeminent luxury company, featuring an exclusive collection of prestigious brands.
A proud alumnus of the Goizueta Business School at Emory University, Adam's influence also extends to his roles as a board member for various organizations, spanning philanthropies, consumer packaged goods, and circular fashion companies. As the Co-Chair and Co-Founder of his family's foundation, The Sholl-Freede Foundation, Adam remains dedicated to philanthropic endeavors. Additionally, he serves as both an owner and board member of the Los Angeles Football Club in Major League Soccer.
Michelle Lee
Advisor
Michelle is the CEO and founder of Obsidian strategies and a former tech executive at Amazon and Google. She also served as Under Secretary of Commerce & Director of the U.S. Patent and Trademark Office.
Michelle is the CEO and founder of Obsidian strategies and a former tech executive at Amazon and Google. She also served as Under Secretary of Commerce & Director of the U.S. Patent and Trademark Office.
Kirk
Posmantur
Advisor
Kirk is the Founder & CEO of Axcess Worldwide, and Chief Partnership Officer at 25Madison. He is a serial entrepreneur, venture capitalist, and philanthropist.
Jeffrey Hecktman
Advisor
Jeff is the Executive Chairman, CEO, and Founder of Hilco Global. He is also member of the Secured Finance Network, the Turnaround Management Association, and the Association of Corporate Development.
Jeffrey Hecktman
Advisor
Jeff is the Executive Chairman, CEO, and Founder of Hilco Global. He is also member of the Secured Finance Network, the Turnaround Management Association, and the Association of Corporate Development.
Kirk is the Founder & CEO of Axcess Worldwide, and Chief Partnership Officer at 25Madison. He is a serial entrepreneur, venture capitalist, and philanthropist.
Jeffrey Hecktman
Advisor
Jeff is the Executive Chairman, CEO, and Founder of Hilco Global. He is also member of the Secured Finance Network, the Turnaround Management Association, and the Association of Corporate Development.
⦿ Press
Off the presses, into your closet.
Sandy Sholl’s Next Act: How Zelig Is Teaching AI The Rules Of Fashion
Revolve Prompts Easy Outfitting Through Zelig Technology
Fashion is still trying to recreate the Clueless closet. Can AI help?
“Sholl and Freede privately funded Zelig for the past three years, however, now they announce $15 million in Series A funding that values the pre-revenue company at $100 million.”
-Tech Crunch
Effortless Style, Anytime.
Partner with Zelig:
info@zelig.com
© 2025 All Rights Reserved.
Contents Confidential & Proprietary.